I designed the identity of Red Con Vos, an initiative promoted by the Accelerator Lab of UNDP Argentina, where local stores provide simple digital services acting as an informal intermediation. This network is created in vulnerable areas as a response to the lack of nearby infrastructure of payment of services, the low level of literacy, confidence and/or security in the use of cell phones for operations related to money management or for carrying out administrative formalities.

Through this initiative citizens without access to online payments can get help to pay bills, apply to government subsidies, or enroll for financial aid services online at their local shop.

A series of merchandising was designed and gifted as a means to promote this network.